HOW TO FIND UNIQUE
WEBSITE CONTENT NOT FOUND ONLINE?

Creating original website content ideas that you cannot easily find on internet can be difficult but achievable. For that, one has to skip common content found on rival websites and cover areas that remain poorly covered, while finding newer perspectives of looking at things that may add value to the readers. In addition, discover questions, problems, experiences and observations, where lies the real learning, which can really enlighten potential customers and website visitors.

START WITH QUESTIONS CUSTOMERS ACTUALLY ASK

One of the best sources of unique content ideas is your own interaction with customers. Customers frequently ask questions that are too specific, practical or unusual to become mainstream articles. These questions may appear during phone calls, emails, meetings, consultations or sales discussions.

For example, a web designer may repeatedly hear questions such as: Who owns my website after you build it? What happens if I stop working with the designer? Can another developer maintain my website? Why does my website look different on another computer?

These may not be glamorous topics, but they represent genuine concerns. An article answering one of these questions can be considerably more useful than another generic article titled – 10 Benefits of Having a Website.

Therefore, maintain a simple list of questions customers ask you. Over time, this can become an excellent source of original content.

LOOK FOR THE SECOND QUESTION

A particularly effective content strategy is to go beyond the obvious question and identify what the customer is likely to ask next.

Suppose a customer searches for – How much does it cost to buy an electric car? Hundreds of websites may already provide price ranges and comparisons.

But what happens after the customer learns the price? The customer may then ask: How much does it cost to charge the car? How long does the battery last? What does battery replacement cost? Is an electric car really cheaper to maintain than a petrol car? What happens to the resale value after several years? What should I check before buying a used electric car?

These second-level questions are often less thoroughly covered than the original question by competitors and these answers can reveal highly relevant topics that people would like to know. The same technique can be applied to almost any industry.

STUDY PROBLEMS, NOT JUST TOPICS

Another effective way to discover original content is to focus on the problems customers encounter, rather than simply writing about broad industry topics. Look at complaints, misunderstandings, mistakes, delays, unexpected costs and recurring difficulties within your industry. Those difficulties can reveal more specific, practical and original content ideas that that generic keyword research will not reveal.

For example, a travel agency instead of publishing a general article about international holidays can write a more distinctive article why travellers sometimes end up spending far more than their original holiday budget because of hidden costs, last-minute changes, cancellation charges or unexpected local expenses.

Similarly, a car dealership instead of writing a basic article about buying a used car can discuss the problems buyers actually face – how a car with a low purchase price can become expensive because of repairs, how to identify a vehicle with an incomplete service history, or what happens when important problems are discovered after the purchase.

USE OWN EXPERIENCES

Your professional experience is potentially one of your most valuable content assets. You may have encountered unusual situations that hundreds of other businesses have also experienced, but very few people have written about them.

For example, you had discovered that changing one website setting unexpectedly affected another part of the website, or a customer misunderstood an important part of a contract. Again, a seemingly inexpensive project eventually required additional work because of an overlooked technical issue.

You can turn such experiences into educational articles without revealing confidential information, i.e. instead of repeating information available online, you are contributing a first-hand knowledge. That gives the article a perspective that may be difficult for competitors to reproduce.

EXAMINE INDUSTRY GAPS

Search Google for an important topic in your industry and examine the first page of results carefully. Do not simply ask, “What keywords are these websites targeting?”

Rather, ask what questions do these articles answer and ignore? Are practical examples missing? Are there outdated assumptions? Do they explain the subject from only one perspective? What would a beginner still be confused about after reading them?

The gaps between existing articles can reveal excellent content opportunities. The objective is not necessarily to find a subject that nobody has ever mentioned. That can be extremely difficult. Instead, look for an angle, question, example or explanation that is inadequately covered.

TALK TO PEOPLE OUTSIDE YOUR IMMEDIATE CIRCLE

Unique ideas can also come from conversations with suppliers, customers, employees, freelancers, consultants and professionals from related industries.

A business owner may know their own industry extremely well and therefore overlook questions that outsiders find confusing. Ask people unfamiliar with your field what they find difficult to understand. Their questions can reveal subjects that industry insiders rarely think about.

TURN ONE EXPERIENCE INTO SEVERAL ARTICLES

Finally, do not assume that one customer experience can produce only one article. A single problem can often be explored from several different angles and turned into multiple useful pieces of content.

For example, a real estate consultant may notice that buyers frequently face problems after deciding to purchase a property. This one experience could lead to articles about verifying property ownership, checking building approvals, understanding registration and stamp duty, identifying hidden costs, evaluating a builder’s reputation, checking property documents and avoiding common mistakes before paying a booking amount.

The key principle is simple – do not begin your search for content ideas with what everyone else is writing about. Begin with what people are actually experiencing. Your customers, professional experience, industry conversations and unanswered questions can tell you what is still missing. That difference is where some of the most valuable and distinctive content ideas can be found.